If you use Facebook Ads, you would know how powerful they truly are. Unless you’ve been hiding under a rock or one of the out-crowd folks, its chalked full of information you can use to understand your current audience or even find new ones!
Facebook now offers many metrics and analytics if you didn’t know before. It tracks what users like and what external links they click on. It’s a smart move to take advantage of this information especially if you’re trying to sell products or services. Let’s look at how you can get the most out of Facebook Ad Campaigns:
Find Your Target Audience
If you go under the audience insight, you have a plethora of information on the audience that’s already connected with your brand. You can find metrics such as age, gender, likes, lifestyle, education level, job title, and other things.
Having this information is quite valuable in seeing who your page visitors are. You can use these bits to formulate the ideal customer for your product and create something more specifically tailored to them.
Are you creating a new course for entrepreneurs perhaps? Your crowd might be in the range of 24-30 or 35-50. Creating the content tailored for people who are younger might be a lot different than the older folks who might have more financial capital and experience. Having more information can even help you niche down and have content that’s more applicable to your target audience. Remember, the riches are in the niches!
Finding New Targets
So you figured out your target audience, but it doesn’t make sense to fish only in one pond. It’s time to take your chances with other ponds, rivers, lakes, or even the ocean. You do want to start casting bigger nets to reel in more fishes, right?
Once you tailor your ads, it’s time to share it with new audiences. You’ve been working on many different elements of the ads like the copy, ad placement, and tried some split testing to separate the cream of the crop.
Now, it’s time to hit that “exclude people who like your page” option to extend your reach further. It makes as much sense advertising to your current audience as preaching to the choir that’s already sold on your brand. Take some risks to reap the rewards! Go ahead; you have our permission.
Concentrating Your Efforts
To even further optimize your efforts, you can focus on geographic regions. Besides saving you some money on ads, you might find that different geographic area will vary significantly in terms per cost per click. If you’re hot like fire in the U.K, that doesn’t mean you’re going to be crushing it with the audience in Europe. Let’s get wise, okay?
Seasonal efforts and complete exclusions might even apply to you. If you’re selling your web or marketing services during the holiday seasons in December, it might not have as much of a hit as in the new year when everyone is pumped up and ready to divide & conquer.
Don’t forget that you can also target your efforts on specific cities or zip codes. Marketing tools are great, aren’t they?
The last bit of parting advice, practice is critical. To honestly find what works, you have to try different things with your brand. Sooner or later, you’ll find something that works like a dream.
Experiment with your audiences, ad optimizations, and concentrate your advertising. Don’t be afraid to change things and try something new; your audience might love it! You might even find a unique niche along the way. It’s time to get crackin’, and these ads don’t make themselves, you know?