Businesses can be competitive by having a robust online presence- there is no way around this.
Not every small/Medium business and startup can afford to hire a marketing agency. So how can your business compete with zero budget?
The answer is as simple as becoming familiar with free marketing tools.
There are many free online courses that are available on youtube and sites like udemy.com that explain and teach the different aspects of digital marketing, and yes- they are entirely free. The following are six free courses that you can use to understand online and digital marketing.
1. Creating a website using WordPress
Your business must have a site to have an online presence. You can do this with an online platform called WordPress. It is one of the most accessible content and blogging management systems to learn, and this course will teach you the fundamentals of posting on a fully functional website.
Interestingly, this course doesn’t touch on coding programs or HTML, but that’s the good thing about WordPress — it’s so simple to use and doesn’t require technical knowledge or coding to create a website for your business.
If you have a limited budget, this tutorial can help you launch a website that can give you a presence until your budget allows for a thorough, professional, customized site to be developed.
2. SEO (Search Engine Optimization) training course, by Moz
What is SEO? That’s a question many business owners have, and this SEO training course by Moz is perfect for those who need an elementary introduction to the world of search engine optimization.
There are several on-page and off-page components of SEO, and this course does an excellent job of breaking them down into straightforward explanations. If you already have a small understanding of SEO, this course might seem a little watered down — it’s explicitly designed for those with no prior knowledge or experience.
3. Social media marketing for beginners
Social media is a driving force behind many small to large businesses, and it’s a digital marketing component that you need to be invested deeply in if you want to prosper online.
This course is perfect for those who know litter or nothing about online marketing who want to learn what a successful social media marketing effort looks like. Students will learn why social media is such an essential piece of the marketing puzzle, and how to avoid the most common mistakes that tend to plague beginners.
4. A Google Analytics course for beginners
Google Analytics is one of the most insightful tools, providing valuable feedback about your online marketing efforts which can help you eliminate wasted spend and scale winning campaigns. At first look, this tool can seem overwhelming, but this Google Analytics course is an excellent way for beginners to become familiar with its ins and outs.
Anyone with no knowledge of Google analytics can learn how to install or set up on their website, analyze and read the many reporting options available, and learn how to understand and setup conversion goals. Google Analytics is an exceptional tool for any online business, making this course a must-have for anyone that is new to Digital Marketing.
5. Creating high-quality blog content
Just because you have a blog, does not mean that your business will enjoy marketing success. After all, there are lots of blogs, and high content will help you drive traffic to your site. You need to provide value to your visitors if you expect them to convert into customers or brand supporters.
This course covers what it takes to create excellent content that generates quality traffic to email list subscribers, website and customers. It also includes what make content thrive on social media and how to develop quality content on a consistent basis. Other pro tips, like how to get free images for your blog posts, are valuable information that gives value to beginners.
6. Organic Search and Keywords – Learn how to integrate marketing requirements with a technique.
If you want to fully comprehend how online marketing works, you need to know how search engines like google and bing work. This course explains how to use these search engines to find the most relevant information about your search queries.